Monies spent will go directly into communities which can drive entrepreneurship.  This can empower local communities to combat poverty in a sustainable way. There is more value in this model and it protects the environment. The current model further concentrates wealth and opportunity into the richer class of Jamaicans and thus widen the wealth gap. This inequity only further drives crime in our society.   Community tourism gave birth to the "Wingless Angel" music collaboration between Keith Richards of the Rolling Stones and members of the Steer Town music community, highlighting possibilities when barriers are removed.  Importantly, sustainable ecotourism protects the natural and cultural heritage of Jamaica which are fundamentally important to the people of the country and the tourism business.